
PHILIPS - NEW ONE BLADE CAMPAIGN
THE BRIEF: Promote the new Philips One blade razor across all design channels. The campaign includes full train station takeover, bespoke 3D OOH/DOOH and tube station takeover across London and Stockholm (Sweden).
MY ROLE: Head of Design - Art direction, Print Design, Digital Design
DESIGN PROGRAMMES: Indesign, Photoshop, After Effects
AGENCY: EG+ Worldwide London

Creative development of the one blade campaign look and feel

Key visual out of home

Watch the campaign - train station takeover video

Tube station takeover concept

Stockholm 3D OOH execution

Train station takeover graphics


Escalator design example in Stockholm
