Freelance Senior Designer
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PHILIPS - NEW ONE BLADE CAMPAIGN

THE BRIEF: Promote the new Philips One blade razor across all design channels. The campaign includes full train station takeover, bespoke 3D OOH/DOOH and tube station takeover across London and Stockholm (Sweden).

MY ROLE: Head of Design - Art direction, Print Design, Digital Design
DESIGN PROGRAMMES: Indesign, Photoshop, After Effects

AGENCY: EG+ Worldwide London

Creative development of the one blade campaign look and feel

Creative development of the one blade campaign look and feel

Key visual out of home

Key visual out of home

Watch the campaign - train station takeover video

Tube station takeover concept

Tube station takeover concept

Stockholm 3D OOH execution

Stockholm 3D OOH execution

Train station takeover graphics

Train station takeover graphics

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Escalator design example in Stockholm

Escalator design example in Stockholm

Escalator motion design concepts in Stockholm

Escalator motion design concepts in Stockholm