
EXPEDIA - APP STORE OPTIMISATION & MAI CAMPAIGN
THE BRIEF: Design the new Expedia ASO screenshots across all sizes for iOS (6.5 and 5.5) and Android. Each one needs to be adapted for 14 different markets worldwide.
MY ROLE: Head of Design - Art Direction, Digital Design
SOFTWARE: Figma (Advanced Level)
AGENCY: EG+ Worldwide London

App store optimisation research and creative development

Deciding the creative elements of the Member Prices ASO screenshot

Deciding the creative elements for Price Tracking

Showcasing the iOS app store look and feel

Creating all the other ASO options in Figma


Showcasing the localisation set up (Figma)

Setting up the MAI look and feel components

MAI ipad ad
