Freelance Senior Designer
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EXPEDIA - APP STORE OPTIMISATION & MAI CAMPAIGN

THE BRIEF: Design the new Expedia ASO screenshots across all sizes for iOS (6.5 and 5.5) and Android. Each one needs to be adapted for 14 different markets worldwide.

MY ROLE: Head of Design - Art Direction, Digital Design
SOFTWARE: Figma (Advanced Level)

AGENCY: EG+ Worldwide London

App store optimisation research and creative development

App store optimisation research and creative development

Deciding the creative elements of the Member Prices ASO screenshot

Deciding the creative elements of the Member Prices ASO screenshot

Deciding the creative elements for Price Tracking

Deciding the creative elements for Price Tracking

Showcasing the iOS app store look and feel

Showcasing the iOS app store look and feel

Creating all the other ASO options in Figma

Creating all the other ASO options in Figma

5 - Expedia - 1920 - Mock Example@2x.png
Showcasing the localisation set up (Figma)

Showcasing the localisation set up (Figma)

Setting up the MAI look and feel components

Setting up the MAI look and feel components

MAI ipad ad

MAI ipad ad

MAI multiple languages

MAI multiple languages