MatthewDaleDesign
Freelance Senior Designer
THUMBNIAL IMAGE - LANDSCAPE TILE copy.jpg

EXPEDIA - EMOTIONS CAMPAIGN

THE BRIEF: Create the new Expedia out of home guidelines to be used for the emotions out-of-home campaign. Each design execution needs to use the tagline ‘You were made to’ creating a reaction using photography from anywhere in the world.

MY ROLE: Head of Design - Art direction, Print Design, Digital Design
SOFTWARE: Indesign, Photoshop, After Effects

AGENCY: EG+ Worldwide London

Creating the out of home brand guidelines

Creating the out of home brand guidelines

Art Directing each new emotion campaign concept

Art Directing each new emotion campaign concept

My Favourite design execution - Nature - Speechless

My Favourite design execution - Nature - Speechless

Showcasing the campaign worldwide in America - Toronto

Showcasing the campaign worldwide in America - Toronto

Multiple executions used across London - Putney high-street

Multiple executions used across London - Putney high-street

3- Expedia - 2300 - Full Bleed Example copy 4.png
3- Expedia - 2300 - Full Bleed Example copy 3.png
Evolving the brand system to work across complex specifications

Evolving the brand system to work across complex specifications