MatthewDaleDesign
Freelance Senior Designer
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LV= BRAND IDENTITY

THE BRIEF: Completely refresh the LV= brand with a new look and feel. Keeping LV’s two core elements, the heart and their established logo.

MY ROLE: Middleweight Designer - Art direction, Branding Design, Print Design, Digital Design
SOFTWARE: Indesign, Photoshop, After Effects

AGENCY: CHS Creative

Creative design routes presented

Creative design routes presented

Showcasing the new brand identity

Showcasing the new brand identity

Initial designs concepts

Initial designs concepts

Creative development of the brand bar

Creative development of the brand bar

The key elements of the new brand

The key elements of the new brand

The new photography - green and light

The new photography - green and light

Deciding on the LV= CGI car colours

Deciding on the LV= CGI car colours

Print design examples

Print design examples

Brand guidelines

Brand guidelines

Development of the new brand guidelines

Development of the new brand guidelines

Digital design - Website and emails

Digital design - Website and emails

Out of home execution examples

Out of home execution examples