ROLE: MIDDLEWEIGHT DESIGNER
Brief: To generate added buzz and excitement to amplify Coca-Cola's glass promotion for McDonalds customers in the form of a game. Consider how the glass or its packaging could act as a vehicle to offer additional content which could unlock prizes or experiences for McDonald’s customers.
GAME DESIGN
INITIAL DESIGN
PRESENTED ROUTES
SPIN TO WIN IT GAME
SPIN TO WIN. PART ONE JOURNEY.
SPIN TO WIN. PART TWO JOURNEY.
GAME TWO - COKE QUEST
COKE QUEST - PART ONE JOURNEY.
COKE QUEST - PART TWO JOURNEY.
COKE QUEST - PART THREE JOURNEY.